the frozen argument
A prolonged struggle between a shopper and a self-closing freezer door.
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A prolonged struggle between a shopper and a self-closing freezer door.
Read full entry →Convincing yourself that a discounted item represents sensible financial planning.
Read full entry →A public electronic suggestion that you may have committed retail crime.
Read full entry →The reluctant act of returning to a supermarket moments after leaving.
Read full entry →A mysterious reduction in bakery purchases during the journey home.
Read full entry →Treating a carefully prepared shopping list as little more than a vague suggestion.
Read full entry →A complete obstruction created by poor trolley positioning.
Read full entry →Systematically inspecting products until the one with the longest shelf life is found.
Read full entry →Settling for a lunch option that is merely acceptable rather than desirable.
Read full entry →Purchasing an item solely because it completes a supermarket promotion.
Read full entry →A frantic exercise in transferring shopping into bags before becoming an obstruction.
Read full entry →Strategically organising purchases into carrier bags before reaching the checkout.
Read full entry →An unexpected stroke of good fortune involving a free supermarket trolley.
Read full entry →Frantically checking every possible compartment in search of a £1 coin or token.
Read full entry →The sickening awareness that you've accidentally agreed to pay full price.
Read full entry →Presenting your loyalty card at the earliest physically possible opportunity.
Read full entry →A silent retail heartbreak in which another shopper unknowingly claims your intended purchase first.
Read full entry →Patiently orbiting the reduced section in anticipation of new yellow stickers appearing.
Read full entry →A crushing emotional collapse caused by an underwhelming reduction.
Read full entry →The awkward act of hovering nearby while examining completely unrelated products.
Read full entry →An unexplained force compelling shoppers to inspect inflatable kayaks and welding masks.
Read full entry →The gradual loss of shopping focus after accidentally wandering into Lidl's middle aisle.
Read full entry →The overwhelming collapse of groceries caused by checkout staff operating at superhuman speed.
Read full entry →The risky act of abandoning an existing checkout queue in the hope that a newly opened till will move faster.
Read full entry →The dictionary is still being written
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